Wellard Rural Exports

Global demand for beef, sheep meat and dairy products has experienced consistent growth over the last decade, supported by population and disposable income growth in developing economies, and increased urbanisation which promotes higher red meat consumption per capita than in rural areas.

Primary production in many markets is insufficient to meet these domestic consumption requirements, driving demand for imported livestock and processed meat.

Wellard provides the link between countries with cost-effective livestock production and countries where demand exceeds local supply.