Design - a way of doing things

Design - a way of doing things

Design has a primary role in shaping and fashioning the physical world for a human purpose.

All human artefacts are in some way designed. Design serves a multiplicity of human needs ranging from the practical and instrumental to the intuitive and emotional.

Design applies to cities, environments, structures, spaces, objects and electronic images.

The four key principles of design are utility, social relevance, sustainability and aesthetic satisfaction. Associated with them all are imagination and innovation.

Major areas of design are urban design architectural and building design, engineering, landscape planning and design, interior design, industrial and product design, craft design, fashion design graphic design, and design of the moving image.