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While the benefits to individual businesses may be clear, exports are also critical to Australia’s economy. They facilitate international trade and drive economic wealth by creating employment, production and revenue opportunities.

Australia has a network of 15 free trade agreements with countries across the globe and this gives Australian businesses preferential access to markets across Asia, as well as North and South America. The country is also in negotiations for free trade agreements with the United Kingdom, European Union and India.

There are many factors to consider when deciding where to export your goods or services. A country’s economic situation, population, customer profile and access to industries can all play a role.

Research is crucial in any sound export strategy. When researching to identify markets for export opportunities, some key considerations should include determining who your target audience is and what the competition is like. How will your product be positioned in this market and how would you distribute your products? There may also be different regulatory requirements to consider.
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