Regions
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Tourism in Barwon South West represents a significant opportunity for future growth. While it was not identified by the Victorian Government as one of the future opportunity industries, it is a major economic driver for the Barwon South West region, particularly in coastal areas.
The regions’ strengths are predominantly in its nature-based attractions, such as rugged coastline, natural parks and reserves, wildlife, water, beaches and recreational fishing. The Great Ocean Road is of particular importance to the whole region, as it intersects the Barwon and Great South Coast regions, and is one of Victoria’s most iconic tourism assets. The Great Ocean Road attracts more than 6 million tourists each year. This will rise to more than 8 million tourists in the next decade. |