South West WA Tourism

South West WA Tourism

Tourism is of fundamental importance to the South West, as an employer and enhancing the regional brand at the international level. The Capes sub- region is one of Australia’s most tourism-dependent regions and a host of proposals can only heighten the South West’s standing in the world while adding value locally through employment and changed perceptions, particularly in respect of Bunbury’s waterfront.

World-beating plans to develop an internationally-recognised underwater observatory at Busselton, Australia’s first motorcycle trail hub in Manjimup, and, first class mountain biking experiences at a number of regional locations all add to brand reputation.

The 1.8km Busselton Jetty is the South West’s most visited attraction and features one of just six underwater observatories internationally. Inspired by migrating humpback whales that pass along the coastline, the new observatory is expected to pull in an extra 200,000 visitors per year once built.

Bunbury directly invests in tourism and is responsible for the management and funding of major regional tourism infrastructure and experiences including: Bunbury Visitor Centre, Bunbury Wildlife Park, Bunbury Museum and Heritage Centre, Bunbury Regional Art Gallery and the Bunbury Regional Entertainment Centre. Our aim is to ensure these services form part of a broad range of quality offerings in Bunbury.